What is a QR code

What is a QR code?

You may have heard about QR code, but what exactly is the meaning of QR code? A Quick Response code is a type of two-dimensional barcode that can be read using smartphones and dedicated QR code reading devices, which directly links to text, email, website, phone number, and link. can be You may even connect to the relevant site by scanning a QR code.

QR code is widely used in Japan and throughout the East, and is slowly becoming commonplace in the West. Soon you'll be seeing more and more QR codes on product packaging, store displays, print ads, and any wall-mounted ads, as well as in email and websites. The scope of use of QR code is very wide, especially for marketing and advertising of products, trademarks, services and anything else you can think of.

Why should we care about QR code?

With more than half of us now owning smartphones and that number growing daily, the QR code has the potential to make a major impact on advertising, marketing and customer service with just one scan from a distance. and deliver a specific amount of product information to customers easily.

How is a QR code different from a UPC1D (one-dimensional) barcode?

Usually, our definition of a barcode is a set of vertical lines; A two-dimensional (2D) barcode or QR code has the ability to store data in both directions and can be scanned vertically or horizontally.

Also, the barcode (UPC / EAN) of the store shows up to 30 numbers, while a QR barcode can store information as large as 7089 numbers! It's this huge amount of information that makes it possible to link to things like videos, Facebook or Twitter, or a bunch of other website pages by QR code.

How do I scan a QR code?

If you have a smartphone such as an iPhone, Android, or Blackberry, you will have a number of different barcode scanner apps at your disposal, such as Red Laser and Barcode Scanner. QR scanner is able to read and decode data from a QR code. Most of these facilities are completely free and you just need to install it once and scan the QR code using your mobile camera so that your phone will automatically decode the coded data for you.

What can be converted into a QR code?

In its simplest sense, a QR code is a hypertext link-based image that can be used online, any web address or URL can be converted into a QR code, and basically any web page can be automatically scanned. Introduced as a result of barcode scanning. If you want to encourage someone to visit your Facebook page, you can make your Facebook profile page URL as a QR code.

In addition, you can program the QR code so that after scanning, the user's phone will call a specific number or send you a text message containing predetermined information. Your smartphone easily recognizes the commands of the QR code and calls the required software. The unique features of these codes make their use in advertising more and more every day.

Where can the QR code be placed?

The answer is that almost anywhere, a printed QR code can be placed in newspapers, magazines, pamphlets, and on business cards. In addition, they can be displayed on product packaging or labels, or on billboards or even walls. You can even tattoo a QR code on your body

You can use QR codes on a website, but they shouldn't generally be used as a replacement for old links, because obviously the online user still prefers to scan a QR code with a phone. Companion, click on the site link.

Use of QR code in marketing:

If you want to use QR codes for your business or marketing purposes, you have to consider that people expect more from scanning a QR code than entering a site because it's as simple as clicking. It can also be done on a link on a website. You have to offer something special and unique to people who take the time and effort to scan a barcode. Also remember that many people don't know what a QR code is or how to use it. Until the use of QR code expands, you should provide instructions for its use to the audience.

How do I create a QR code?

You can create QR codes using 2D barcode design programs. However, first you need to consider what you want to use it for. You can find more information about QR codes for the marketing department at these sites. The free QR code generator sites that are currently available are:

http://www.qrstuff.com

http://qrcode.kaywa.com

http://quikqr.com